Our Philosophy- Who we are and what we do

No matter what you ride or how far, you should always be comfortable, since this increases both the pleasure and the performance.

Established since 1987, MSG Bikes is a family run business based on the south coast of England. Our approach to selling bicycles is based on building solid relationships with our customers, to enable us to truly understand the requirements, thus ensuring that we supply exactly the right top-quality products.

The founder of the business – Alasdair Scadding – is a recognised expert in the cycling industry, with many years experience in engineering and bicycle design.

Alasdair has developed a unique ergonomic bike fitting system, allowing the bike to be fitted to the rider, to give the best cycling experience ever.

Specialising particularly in high quality touring bikes, the business also has a passion for Tandems and has been a market leader in this area for many years.

We believe that the rider is an integral part of the bicycle and should work in perfect harmony. With exceptional attention to detail, tools and equipment, combined with computer programs, a computerized on-line bike building system (Santos), and in house bike design, we are placed amongst the leaders in the supply of touring bikes. With a variety of sponsored riders travelling around the world, our expertise is getting global coverage!

Come and talk to us. You will find a wealth of information about our products and services on this website. Please contact us for any further help. Or better still, visit us in our showroom and studio – there's no substitute for seeing top quality cycling products in the flesh!